Ok, now for you people who work in a church. For crying out loud, use Facebook advertising.
The easiest way to advertise on Facebook is to promote a post. After you post something, click the "promote" link under your post. There are a couple of quick links to be able to promote your post for $5 or $10. It just causes your post to show up more often on relevant news feeds of your friends or friends of friends. The great thing is you only pay when the ad shows up on someone's page or they click on it, and when you reach your set limit dollar amount, the ad stops. Basically, you pay when it works.
You can play around with your ads and get even more targeted. Maybe you only want to contact people who haven't already liked your church's Facebook page but live within a ten mile radius of the church. Maybe you want to target just men or women, or maybe just people who mention "church" in their "about" section of their Facebook page. You can really target it in so that you are reaching the people you want with the info you want.
Play around with it, check it out, and see if it works for you. For me, it's been really efficient and pretty simple to figure out. And, it's way cheaper than putting ads in the paper constantly and not knowing if anyone is actually reading them. Facebook gives you the statistics to see whether or not it's working.
Hey thanks for this Dan. Did you modify the ad the second time? It looks like your engagement was higher than the first ad. That's the tricky part and the incentive to run multiple ads as an A/B test for churches. I know that the company I work for has run Facebook ads returning about 180,000 people in reach and the click-through results from our website analytics to what the ad was taking about were minuscule.
ReplyDeleteI modified it a little, it was a different type of ad. You can do ads where you only pay per click. It's usually something like $.02 per impression, or $.40 per click. And if its successful enough, you can even barter it down a bit to get a better deal.
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