While I firmly believe that your personal Facebook page is a much better tool for reaching people, your church Facebook page will also play an important role. we've even found that for some, this is the first place they discover our church. Here's a list of 4 things you need to know to do your church Facebook page right.
1. This is not just for youth.
Our statistics show that women between the ages of 25-54 make up almost 50% of all of our page's likes. I've seen this to be pretty common across the board. So don't gear your page towards the youth. If they ARE posting on there a lot, give them their own page. Because...
2. Your church Facebook page should look like your church
If the Facebook page only contains info on the youth group, or some other group, you're doing it wrong. Your page should be a microcosm of what your church actually does. If I get on and only see info about the quilting committee, that's all I'll think your church does. One certain way to fix that...
3. Have several page managers.
People post what's important to them. So if the youth leader or the quilting committee chairwoman are the only managers of your Facebook page, that's all you'll see. Make the heads of different ministries managers and allow them to post as the church. This will provide a nice diverse range of info on the page.
4. Your Facebook page matters to your web page
A referral is when someone finds a link for your website on another page and clicks on it. Statistics show that for church web pages, over 50% of referrals come from their Facebook page. Have your link for your web page everywhere. As long as your web page is good. Don't send them there if it stinks. Your web page should have the more permanent information about your church, but it must also be updated and fresh. I don't want to see past advent stuff in March. It makes it seem as if your church is behind.
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